Is Professional Photography A Waste of Money?

The most important part of real estate marketing is having great MLS photos.  In an attempt to have the best possible photos, many real estate agents provide professional photography as part of their listing service. If the home is properly prepared Read More …

The Thing Buyers Want That Sellers Should Not Provide

Home buyers don’t want to pay full asking price, they want to pay below asking price.  As soon as a buyer finds a home they like, they start looking for ways to justify a low offer.  Ironically, it’s most often the Read More …

The Emotional Mathematics of Real Estate

Everyone in the real estate business has stories of how emotions have played a role in their business….both heartwarming and heartbreaking.  Whether you are on the buying or selling side of the equation, emotion is a very powerful force. Emotion Read More …

Make Furniture Placement A Priority

Preparation, Presentation and Price are key to a successful home sale. One very important element of presentation that many sellers overlook during preparation is furniture placement. Too much furniture makes a room feel crowded and appear smaller than it actually is.  Not Read More …