Don’t Be Guilty of Seller Sabotage

When a house spends more time on the market than the sellers thought it would they tend to look for a reason, usually casting blame on their agent. There are plenty of agents out there worthy of such accusations, however in many of these cases it’s actually the sellers themselves who are to blame.

Why am I casting blame on the sellers? A little something I like to call Seller Sabotage.

Seller Sabotage is when sellers have not taken the necessary steps to strategically market their house. It may be an unrealistic price or lack of preparation prior to listing that keeps the phone from ringing. The subject of price doesn’t need explanation, but the subject of preparation is something that can’t be addressed enough.

Preparing a home for sale should include defining the space and function of each room.

It requires deep cleaning, and the removal of all things that don’t serve to enhance visual appeal.

Positive features should be highlighted and negative features minimized.

Paint, flooring, window treatments and fixtures should be updated whenever possible.

 

Here are some examples of the most common Seller Sabotage:

Charged with Obstruction of Space:

Far too much furniture in a room so buyers can’t see and appreciate the positive features and custom details.

Charged with Lack of Home Maintenance:

We see this one a lot. It’s like going back in time when you walk in the door. Wallpaper, worn carpet, old appliances and dated window treatments send a clear message to potential buyers.

Charged with Failure to Define Space and Function:

What is this room? Is it a dining room or play room? A bedroom or an office? Gym equipment in the master and/or a pool table in the living room will send mixed messages to potential buyers.

The sentence if found guilty of Seller Sabotage is serving an extended period of time on the market.