Most Potential Buyers Are Incapable Of Imagining

Did you know that about ninety percent of potential buyers can’t imagine a home any other way than how it is shown to them? It is true. Only a very small percentage of people can visualize. Let’s take a moment Read More …

A Little Game of…. Which One Is Best?

Are you old enough to remember the “One of these things is not like the others” song on Sesame Street? It was a fun little game where children were shown four items and had to guess which one didn’t belong Read More …

Get Market Ready Before You Get On The Market

The importance of having quality pictures when listing your home for sale has been the subject of many blog posts.  For good reason.  MLS photos are typically the first opportunity you have for making a good first impression because most Read More …

Bury The Treasure And You Will Only Attract Pirates

If you’re preparing your home for sale, you must think of it as a product…..a product to be strategically marketed.  Making your product appealing to the most people possible is key to a successful sale.  Think about advertising that you Read More …

The Thing Buyers Want That Sellers Should Not Provide

Home buyers don’t want to pay full asking price, they want to pay below asking price.  As soon as a buyer finds a home they like, they start looking for ways to justify a low offer.  Ironically, it’s most often the Read More …